Avoid Being Scammed When Selling Gold Jewellery

Key Takeaways

• Selling gold jewellery or scrap gold for cash can be lucrative but beware of scams that have become increasingly prevalent.

• Researching gold buyers and knowing the value of your gold are two crucial steps to reduce the risk of being scammed and ensure you get a fair price.

• Look for reputable gold buyers with a proven track record and positive reviews and avoid deals that seem too good to be true.


Selling gold jewellery or gold for scrap can be lucrative, but it’s essential to be aware of scams. Gold scams have become increasingly prevalent as selling gold for cash has become more popular. If you have gold jewellery to sell, it’s hugely beneficial to be aware of scams, to learn to spot suspicious behaviour and red flags and to take steps to protect yourself and get the best price. In this guide, we’ll share some top tips to help you sell gold safely.

How to sell gold jewellery safely

There are several steps you can take to reduce the risk of being scammed and losing money on your gold. The two most important golden rules to follow are:

  1. Researching gold buyers and avoiding scammers

The first step to take if you’re selling gold rings or you’re downsizing or decluttering and you’re looking to swap gold for cash is to research companies. Look for reputable gold buyers that have a proven track record and positive reviews and search for buyers that are members of the National Association of Jewellers. Avoid websites that don’t have the relevant security measures in place and gold buyers that are not accredited. It’s best to avoid social media sites and marketplaces.

  1. Knowing the value of your gold

It is essential to research the value of your gold as well as gold buyers to avoid being ripped off by dealers or websites that offer prices that are far lower than the market value. Ask for multiple opinions, research online using reputable, reliable and trustworthy resources and don’t rush into making a decision. Take your time to compare offers. If you think you have pieces that are worth a lot of money, it’s worth considering paying for a professional appraisal. If you go into a negotiation with an accurate idea of the value of your gold, this will maximise the chances of getting a fair price.

Common mistakes to avoid when selling gold

Scammers use sophisticated techniques and they can be very persuasive. To avoid gold scams, here are some common mistakes to be aware of:

  1. Rushing into a deal: take your time to get several quotes, compare offers and research buyers and market values before you make a decision. 
  1. Avoid deals that seem too good to be true: scammers will often lure customers in with deals and adverts that seem too good to be true. If you suspect that the seller isn’t legitimate, or the goalposts keep moving after the initial contact, walk away. 
  1. Accepting a lowball offer: a lowball offer is an offer that is substantially below the market value or the price the seller is willing to accept. Untrustworthy gold buyers will often chance their arm by going in very low and trying to pressure vendors into accepting an offer. If you’re not happy with the price, don’t hesitate to reject it. 
  1. Taking the first offer: it’s always beneficial to get multiple quotes before you sell gold jewellery. This will help you get an understanding of how much your gold is worth and it will often result in a higher sale price. 


Selling gold jewellery can be a minefield because there are scammers and untrustworthy buyers out there. If you’re looking to sell gold for cash, it’s crucial to ensure you get a fair price. Research gold buyers, look for reputable companies that are accredited, research gold prices and get multiple quotes and offers. Avoid social media and marketplace websites, take your time to consider offers and walk away if you feel that the price is unjust or the buyer is trying to pressure you into making a decision.